Late last year Latitude Air launched the mother of all challenges. Inspired by the hit TV show ‘ Ninja Warrior, ‘The Grid’ offers a wide range of obstacles to put the toughest of parkour, free-running ninja enthusiast to the test.
Black Fox worked closely with the Latitude Air marketing department to produce a launch video to promote and create awareness around ‘The Grid’.
The aim of the video was to showcase the different elements of the course as well as create a hype to encourage kids anywhere for 7 years old and upwards to come down and test their ninja skills.
Launch videos are being used by companies to launch or market their products or services. A great video included in a launch strategy makes it brilliant. The tone and style of video can be as per your customer base such as promo, teaser, explanation, feature rich etc.